MELVILLE, N.Y.--(BUSINESS WIRE)--Jun. 11, 2009-- Arrow Electronics, Inc. (NYSE:ARW) and Atmel® Corporation (Nasdaq: ATML), are launching the “Design Smarter with Atmel AVR^® Processors” design contest. Entrants can submit their embedded designs using Atmel’s 8-bit AVR Flash Microcontroller for a chance to win a new Smart Car and showcase their innovations at the Embedded Systems Conference (ESC) Silicon Valley 2010.

The “Design Smarter with Atmel AVR Processors” contest runs now through Oct. 30, 2009. Entries will be judged on designs that maximize the benefits of the 8-bit AVR Flash Microcontroller, including high performance and low-power consumption. Additional judging criteria include uniqueness of application, usefulness, technical skill, design complexity and cost efficiency. Bonus points will be awarded for designs that incorporate touch-sensing functionality using Atmel’s family of touch-sensing products.

The three elected winners will be flown to ESC Silicon Valley in April 2010 to present their designs to be considered for prizes.

Atmel’s AVR family of processors delivers performance with a single architecture that works across a range of applications, including motor control, USB connectivity and remote access control. When combined with Arrow’s services and technical expertise, AVR processors can help customers cost-effectively refine and improve their product offering and bring products to market faster.

“We are excited to work with Arrow on inspiring the design community to explore and create new designs using Atmel’s AVR,” said Alf Bogen, vice president of corporate marketing at Atmel. “This is an excellent opportunity for engineers to experience the industry’s best design environment for 8-bit microcontroller-based solutions, supported by the software and tools that will help them achieve success at work and realize their wildest imagination. For engineers wishing to lower their power consumption, design new and innovative touch-screen interface or create an industry-leading application, Atmel's low-power, high-performance AVR microcontrollers handle demanding 8-bit applications on one single, easy-to-use, scalable platform.”

Entrants can register for the “Design Smarter with Atmel AVR Processors” contest at www.arrownac.com/smart and submit their designs.

“At Arrow, we look to partner with key suppliers like Atmel that offer greater value and help our customers do their jobs quickly and efficiently,” said Tyler Moore, director of embedded marketing for Arrow Electronics. “AVR microcontrollers enable low-power designs and are very simple to use. When matched with Atmel’s vast suite of hardware and software development tools, they help customers get their products to market fast and achieve their goals quickly.”

About Arrow Electronics, Inc.

Arrow Electronics (www.arrow.com) is a global provider of products, services and solutions to industrial and commercial users of electronic components and enterprise computing solutions. Headquartered in Melville, N.Y., Arrow serves as a supply channel partner for approximately 800 suppliers and 130,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of more than 340 locations in 53 countries and territories.

About Atmel

Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on consumer, industrial, security, communications, computing and automotive markets.

Source: Arrow Electronics, Inc.

Arrow Electronics, Inc.
Chris Maio, 631-847-5454
Manager, External Communications
cmaio@arrow.com
or
Atmel
Clive Over, 408-436-4305
Director, Public Relations
clive.over@atmel.com